Journal
Field notes on brandable names, premium domains, coined marks, and real words used with purpose.
What Is a Brandable Domain Name?
Practical guidance for a naming decision that must survive real use.
Why Founders Still Pay for a One-Word .com
Practical guidance for a naming decision that must survive real use.
Fanciful vs Arbitrary Brand Names
Practical guidance for a naming decision that must survive real use.
When a Real Word Works as a Brand Name
Practical guidance for a naming decision that must survive real use.